The benefits of exposure to arts and culture have long been recognized and documented, yet many Canadian kids, particularly those with socio-economic challenges, are excluded from community participation. CIBC Theatre for All will help Kids Up Front Foundation remove the financial and social barriers to give kids, who otherwise would not have the opportunity, the gift of experiencing a live arts production—theatre, dance, opera, symphony.
Since 2011, CIBC Theatre for All has been offered by each of the four Kids Up Front Foundations located in Vancouver, Calgary, Edmonton and Toronto. Prior to 2011, CIBC Theatre for All was unique to Calgary and Edmonton.
Kids Up Front believes that exposure to arts events can expand a child’s horizons and inspire dreams for their future. Through the CIBC Theatre for All program, theatre performances were provided to help develop young minds and nurture creativity. Teen were given the opportunity to attend performances that were as thought provoking as they were entertaining. Families were given opportunities to attend holiday performances during Christmas, giving many families, some new to Canada, an introduction to cultural traditions and family fun.
“Thank you for the ticets! My favorit part was that thay realy included the odience!” said a thank you card from Evan, who attended Seusicall the Musical.
In the 2012-2013 season, CIBC’s Theatre for All Program provided 3,011 theatre experiences in Calgary worth $140,449.90. Since 2008, over 9,000 theatre experiences have been provided for children and youth who would not otherwise have the opportunity.
Through expanding CIBC Theatre for All, CIBC becomes Kids Up Front Foundation’s primary corporate partner in providing access and promoting arts and culture. Together, CIBC, Kids Up Front Foundation and our community arts partners give our community’s most vulnerable young people exposure to new experiences and ignite the passion that can inspire a life-long connection with the arts.
“CIBC and its employees are pleased to support the national expansion of the Theatre for All program,” says Richard Nesbitt, Senior Executive Vice-President, CIBC and Group Head, Wholesale, International and Technology and Operations. “Our support for Kids Up Front Foundation is made possible through our CIBC employees, who each year donate their fees and commissions on the first Wednesday in December as part of CIBC Miracle Day. We are proud to have invested in more than 400 children’s charities last year to help make a difference for kids in need.”
Supporting the program is easy…patrons and corporate sponsors are encouraged to donate any arts performance tickets you can’t use directly to Kids Up Front. Through collaboration with our dynamic network of education, health and child and family services, we’ll ensure your tickets are given to a young person who normally wouldn’t have the opportunity.